Company Performance: Hana Financial Group's profitability, revenue growth, and market share directly impact its stock price. Strong financial results typically lead to increased investor confidence.

Economic Conditions: South Korea's overall economic health, including GDP growth, interest rates, and inflation, can influence investor sentiment and Hana Financial's performance.

Industry Trends: Developments in the financial services industry, such as fintech adoption or regulatory changes, can affect Hana Financial's competitive position and stock valuation.

Investor Sentiment: General market optimism or pessimism, driven by news events or global economic factors, can impact the demand for Hana Financial's stock.

Regulatory Environment: Government regulations concerning the financial sector, including capital requirements and lending practices, can influence Hana Financial's operational costs and profitability.

Interest Rate Changes: Fluctuations in interest rates affect Hana Financial's net interest margin and profitability, which can impact its stock price.

Dividend Policy: Hana Financial's dividend payout ratio and dividend yield can attract or deter investors, affecting the stock's attractiveness.

Global Market Conditions: International economic events and market trends, particularly those affecting major economies, can indirectly influence Hana Financial's stock price.

Geopolitical Risks: Political instability or geopolitical tensions can increase market volatility and negatively impact investor sentiment towards Hana Financial's stock.

Competition: The competitive landscape within the South Korean financial services market, including the performance of other banks and financial institutions, can impact Hana Financial's market share and stock valuation.