Introduction

The cryptocurrency landscape is characterized by rapid shifts, with founders frequently pivoting their strategies. After focusing on NFT platforms in 2021, the attention shifted to DeFi yields in 2022, and then to AI agents between 2023 and 2024. This constant change raises questions about the ability to build sustainable projects in this space.

The Impact of Short Cycles

Innovation cycles in the crypto world are remarkably short. What used to be a 3-4 year cycle during the ICO era has now shrunk to just 18 months. This acceleration puts immense pressure on founders to succeed before a new trend emerges, forcing them to change strategies again.

The Sunk Cost Fallacy as a Survival Mechanism

In traditional business, it's advisable to avoid the sunk cost fallacy, which is continuing a failing project due to initial investments. However, in the crypto world, this concept seems to be used as a survival mechanism. Instead of persevering and validating ideas, founders pivot as soon as they face difficulties or slow growth.

The Perpetual Illusion of Imminent Completion

Many crypto projects always seem on the verge of completion, with just a few features missing to achieve product-market fit. But as attention shifts to new technologies, completing existing projects becomes less relevant.

Focus on Hype Instead of Product

In this space, capital is often allocated based on the hype surrounding a project, rather than the quality of the product or service it provides. This encourages teams to pursue "narrative maximization," focusing on stories that attract investors, regardless of the actual value the project offers.

Challenges in Retaining Talent

With the emergence of new trends, founders face difficulties in retaining their best talent, as they are poached by new projects offering higher salaries and more exciting opportunities.

Volatility in User Loyalty

Crypto users often use new products simply because they are new or because they receive significant media attention, or perhaps to earn token rewards. Once attention shifts to something else, these users leave, regardless of improvements made to the product.

The Infrastructure Paradox

The paradox is that the most enduring projects in the crypto space are often those built before crypto received widespread attention. Bitcoin emerged when no one cared, and Ethereum emerged before the ICO craze.

Why is Change Difficult?

Token-based incentive mechanisms create opportunities for quick exits. As long as founders and investors can exit before the product matures, they will do so.

Conclusion

The cryptocurrency space faces structural challenges that make it difficult to build long-term projects. The market rewards continuous innovation rather than completing projects, encouraging frequent strategy changes. Perhaps the real innovation in this area lies in finding ways to achieve maximum value with minimal investment.