Wise Plc (WISE) has become one of the most successful fintech companies worth investors monitoring. As a leader in international money transfers and currency exchange, Wise is at the forefront of using technology to disrupt traditional banking services.

In this in-depth article, we’ll explore Wise’s share price history, analyze key drivers impacting performance, and predict where the stock may be headed in 2024.

Overview of Wise and Its Business Model

Wise is a UK-based company founded in 2010 that offers a low-cost, fast way for individuals and businesses to transfer money internationally.

The company leverages technology to connect people across a borderless platform rather than using traditional foreign exchange brokers who charge high fees.

Customers can enjoy exchange rates up to 8x cheaper than banks and transfers completed in as little as 24 hours. Wise generates revenue each time it converts currency across its network.

The asset-light business model has allowed Wise to scale rapidly while maintaining strong profitability.

Wise has experienced tremendous growth since its founding, now serving over 10 million customers worldwide. The company went public in July 2021, listing shares on the London Stock Exchange. It marked a major milestone and provided currency for further expansion.

As a fintech disrupting legacy financial systems, Wise has excellent growth runways ahead across personal transfers, business invoices, partner integrations, and card products. The company aims to become the global standard for moving money worldwide.

Wise Share Price Movements in 2023

In 2023, Wise Plc’s share price fluctuated significantly but experienced strong overall growth. Starting the year at 542p in January, the Wise share price peaked at 653.60p before closing lower at 542p.

Over the next several months, the Wise share price oscillated between the 500p and low 600p range. In June, the price broke out above 650p for the first time, closing at a high of 657.20p.

July marked a prominent rally for the company, with the Wise share price spiking above 700p and closing at 777.20p.

While August saw a pullback to 640.20p, September and October recovered to the mid 600p range. November marked another breakout, with the Wise share price closing at a new high of 780.80p.

The upward momentum continued strongly in December, with the share price finishing the year at 874p - over 60% higher than where it began 2023.

The Wise share price continued to climb in early 2024, reaching new all-time highs above 900p.

You might also like to read: JDW Share Price - Insights into Its Recent Market Journey

What’s Driving Wise’s Share Price Performance?

As a high-growth company operating in the fintech ecosystem, Wise’s share price is influenced by a variety of internal and external factors.

Here are some of the most critical factors you need to observe:

1. Financial Performance

Wise’s ability to deliver strong financial results is crucial to its valuation. Metrics like revenue growth, operating margins, and customer expansion are critical.

The company has an annual revenue of £995 million as of the end of 2023, a 77.75% increase from the 2022 revenue of £560 million.

2. Macro Conditions

As a fintech, Wise is impacted by the economy and issues like interest rates and exchange rate fluctuations.

Rising rates have dampened fintech momentum, but currency volatility can increase Wise’s transaction volumes.

3. Competition with Other Banks

Wise competes with banks and other fintech disruptors in money transfer, such as Revolut, Zepz, and MoneyGram.

Maintaining its competitive edge through customer experience and platform enhancements is vital to winning the fintech market.

4. Technology & Innovation

Wise must continually invest in its proprietary technology and new product features to retain its advantage. Progress here improves growth prospects.

5. Investor Sentiment

General investor optimism or pessimism toward fintech stocks also sways the Wise share price and valuation multiples.

Apprehending these diverse factors provides helpful context on what’s guiding Wise’s performance as a public company. With this background, we can project where its stock may be headed.

Check this interesting article: 10 Essential Tips to Trade Stocks

What Could Happen in Wise in 2024?

This growth trajectory could continue in 2024 based on a few essential drivers:

• Wise’s revenue growth and customer expansion will likely remain robust at 50%+ as the company penetrates more markets. Profitability should also stay strong with operating leverage.
• New product launches in 2023, like integrated financing and business accounts, will gain strong adoption in 2024, providing new growth vectors.
• Macroeconomic conditions may be more supportive for fintechs if central banks ease up on interest rate hikes. This would re-rate Wise’s multiple higher.
• Wise could get added to the FTSE 100 in 2024, providing another catalyst for this milestone.
• Given its high free cash flow generation, the company could begin returning capital to shareholders via dividends/buybacks.

Of course, there are risks to the upside case. Post-pandemic hangover, competition, or regulatory issues could emerge. But the long-term growth remains intact.

Read this article for more insights: 7 Risk Management Strategies for CFD Shares

Summary

Wise has established itself as a leading fintech innovating the future of money transfers and currency exchange. Its tremendous growth since its founding in 2010 validates the value proposition its digital platform provides for customers frustrated with costly bank fees and slow transfer times.

Wise’s strong execution, global expansion, new product development, and loyal customer base position it for continued success in 2024 and beyond.

However, as with any high-growth stock, risks remain. Investors should continue monitoring competitive dynamics, regulatory oversight, macroeconomic factors, and Wise’s execution.

For traders interested in fintech stocks like Wise, it’s critical to do thorough due diligence before making investment decisions and understanding the industry landscape, company competitive advantages, financial standing, and growth projections to make more informed trading.

Additionally, managing risk through prudent position sizing, diversification, and utilizing stop losses helps mitigate the downside when momentum shifts.

Wise has exciting potential ahead as a disruptive fintech but realizes investments in the sector carry elevated uncertainty. Approach with eyes wide open stick to your plan, and size positions appropriately.

Ready to trade with markets.com? Creating an account is easy!

“When considering “CFDs” for trading and price predictions, remember that trading CFDs involves a significant risk and could result in capital loss. Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be considered investment advice.”