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Stock price analysis: What is momentum investing, and how to use it?

Oct 28, 2024
5 min read
Table of Contents
  • 1. Theoretical Basis of Momentum Investing
  • 2. Key Characteristics of Momentum Investing
  • 3. Implementing a Momentum Investing Strategy
  • 4. Common Indicators Used in Momentum Investing
  • 5. Challenges of Momentum Investing
  • 6. Conclusion

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Momentum investing involves stock price analysis that are experiencing upward or downward price trends. Momentum investing is a strategy that takes advantage of prevailing price trends in securities. The core idea is straightforward: assets that have been rising in price are likely to keep increasing, while those that have been falling are expected to continue their decline. This strategy is rooted in behavioral finance, which suggests that investors often follow trends and are swayed by psychological factors in the market, leading to self-reinforcing movements in stock prices.
 


Theoretical Basis of Momentum Investing


Momentum investing is grounded in market psychology and behavioral economics. Investors often react to news in ways that create trends. Positive news about a company can lead to increased buying, driving prices higher. As prices rise, more investors take notice, generating additional buying pressure. Conversely, negative news can result in selling pressure, causing stock prices to decline.

Research indicates that momentum can persist over time, leading to potential outperformance in specific stocks or sectors. Studies by prominent finance academics have shown that stocks performing well over the past 3 to 12 months tend to continue doing well, while those that have performed poorly are likely to keep underperforming.
 


Key Characteristics of Momentum Investing


Trend Following: At its core, momentum investing involves identifying and following trends. Investors look for securities trending in a particular direction and position themselves based on the expectation that these trends will continue.

Relative Strength: This strategy often includes comparing a security’s performance against a benchmark, like a market index or peer stocks. Investors seek stocks that outperform their peers over a specified period, indicating strong momentum.

Time Horizon: Momentum can be applied across various time frames, from short-term (days or weeks) to long-term (months or years), depending on the investor's strategy and risk tolerance.

Psychological Factors: Understanding market psychology is crucial. Investors may feel compelled to buy when they see rising prices (fear of missing out), which can drive prices even higher. Conversely, those witnessing declines may panic sell, worsening downward trends.
 


Implementing a Momentum Investing Strategy


To effectively implement a momentum investing strategy, investors can follow these key steps:

Identifying Momentum Stocks: Screening for Performance: Use stock screening tools to filter for stocks that have gained a certain percentage over the past 3, 6, or 12 months.

Relative Strength Index (RSI): This technical indicator measures price movement speed and changes. An RSI above 70 may suggest a stock is overbought, while below 30 indicates it’s oversold. Investors use this alongside other metrics to assess momentum.

Moving Averages: Utilize moving averages to spot trends. A stock trading above its moving average is generally considered in an upward trend. Crossovers, where a short-term moving average crosses above a long-term moving average, can signal a buy opportunity.
Establishing Entry and Exit Points:

Entry Points: Investors often look for breakout opportunities, where a stock price breaks above a defined resistance level, indicating a potential continuation of upward momentum.
Exit Points: Develop exit strategies to secure profits, which can involve setting target prices based on prior resistance levels or employing trailing stop-loss orders that automatically sell a security if its price falls below a certain level.

Managing Risk: Diversification: Spread investments across various sectors or asset classes to reduce risk. This helps mitigate the impact of a single stock’s poor performance on the overall portfolio.

Position Sizing: Determine appropriate position sizes based on individual risk tolerance and stock volatility. Smaller positions in more volatile stocks can limit potential losses.

Stop-Loss Orders: Use stop-loss orders to cap potential losses on trades, ensuring that a stock is sold automatically if its price falls significantly.
 


Common Indicators Used in Momentum Investing


Several indicators are frequently used by momentum investors to assess price movements:

Moving Averages: Help identify trends, with crossovers signaling potential buy or sell opportunities.

Momentum Indicators: Tools like the Momentum Indicator and Rate of Change (ROC) measure the speed of price changes, aiding in gauging stock momentum.

Bollinger Bands: These bands assess whether a stock is overbought or oversold, with upper band touches indicating overbought conditions and lower band touches suggesting oversold conditions.
 


Challenges of Momentum Investing


Despite its advantages, momentum investing has its challenges:
Market Reversals: Trends can reverse quickly, leading to significant losses. Investors must be prepared for sudden changes in market sentiment.

Psychological Biases: Emotional biases, such as fear of missing out or panic selling, can cloud judgment and result in suboptimal decisions.

Transaction Costs: Frequent trading can incur substantial costs, impacting profits, especially for short-term traders.

Overcrowded Trades: Popularity can lead to overcrowding in certain stocks, creating bubbles that may burst when sentiment shifts.
 


Conclusion


Momentum investing is a dynamic strategy that can yield substantial returns if executed effectively. By leveraging trends and understanding market psychology, investors can harness momentum to achieve financial goals. However, this approach requires diligence, robust risk management, and a solid grasp of technical analysis. Success in momentum investing hinges on an investor's ability to remain disciplined, adaptable, and informed about market conditions. By adhering to best practices and maintaining a diversified portfolio, investors can navigate the challenges of momentum investing while positioning themselves for potential long-term gains.
 



When considering shares, indices, forex (foreign exchange) and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and could result in capital loss. 

Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be construed to be investment advice.
 


Risk Warning: this article represents only the author’s views and is for reference only. It does not constitute investment advice or financial guidance, nor does it represent the stance of the Markets.com platform.When considering shares, indices, forex (foreign exchange) and commodities for trading and price predictions, remember that trading CFDs involves a significant degree of risk and could result in capital loss.Past performance is not indicative of any future results. This information is provided for informative purposes only and should not be construed to be investment advice. Trading cryptocurrency CFDs and spread bets is restricted for all UK retail clients. 

Frances Wang
Written by
Frances Wang
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Table of Contents
  • 1. Theoretical Basis of Momentum Investing
  • 2. Key Characteristics of Momentum Investing
  • 3. Implementing a Momentum Investing Strategy
  • 4. Common Indicators Used in Momentum Investing
  • 5. Challenges of Momentum Investing
  • 6. Conclusion

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