**Market Sentiment:** Overall investor confidence and risk appetite influence demand for the fund, pushing prices up or down. **Economic Conditions:** Economic growth, inflation, and interest rates in the fund's investment region (presumably Europe) impact the performance of the assets it holds. **Fund Performance:** The historical and recent returns generated by the fund relative to its benchmark and peers heavily influence investor interest. **Currency Fluctuations:** Changes in the exchange rate between the fund's base currency (likely GBP) and the currencies of the assets it holds affect returns. **Fund Management:** The expertise and decisions of the fund manager regarding asset allocation and security selection are crucial. **Expense Ratio:** The fund's operating expenses directly reduce returns, making a lower expense ratio more attractive. **Supply and Demand:** Higher demand leads to price increases, while increased selling pressure leads to price decreases. **Regulatory Changes:** Changes in regulations impacting investments or the fund itself can affect investor perception and the fund's holdings. **Geopolitical Events:** Political instability or major global events can create market uncertainty and impact the fund's value. **Asset Class Performance:** The performance of the specific asset class (e.g., equities, bonds) in which the fund invests plays a vital role.